Yahoo, CBS and GSN Join Forces to Add Interactive TV Features

Jan 6, 2011  •  Post A Comment

Yahoo is working on finding ways to generate more revenues from Internet-connected television sets, Bloomberg News reports.

The Internet company is working with CBS and home-shopping retailer HSN to add interactive features to live broadcasts that are shown on TV sets with Yahoo’s Connected TV software, which has been on the market since 2009, the story notes.

The new features will let viewers click buttons to purchase items they see while watching TV or to learn more about a program or actor, the story says.

Targeted advertising sales for broadcast, cable and satellite TV totaled about $750 million last year, according to Borrell Associates, which expects that to grow significantly. The new Yahoo features, which the company announced at the Consumer Electronics Show, will be available on TV sets made by Sony Corp. and Toshiba and on set-top boxes made by D-Link and Haier Electronics, the article adds.

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