The MTV Networks division of Viacom announced Tuesday that it has filled the newly created position of executive VP and chief research officer. The position will be taken by Colleen Fahey Rush, who has most recently served as executive VP of Strategic Insights and Research for MTV Networks.
“Colleen is the standard bearer of our ceaseless push for deeper consumer knowledge,” said Judy McGrath, Chairman and CEO, MTV Networks. “We created this position to catch up with the way she’s expanded her role and become a force for stronger insights and better measurement for the entire media industry.”
Fahey Rush will continue to lead the Strategic Insights and Research Group and will work with research teams across the company’s brands, including MTV, Nickelodeon, Comedy Central, VH1, CMT, Logo, Spike and TV Land.