Football Fuels Big Win for NBC — But Numbers Are Down

Sep 16, 2013  •  Post A Comment

Football jumbled the prime-time broadcast schedule and played heck with the overnight ratings Sunday night, but it also left no doubt about who won the night.

TVbytheNumbers.com reports that NBC easily outdistanced its broadcast rivals on the strength of its "Sunday Night Football" coverage of the NFL game between the 49ers and Seahawks, along with its "Football Night in America" program. The website notes that overnight numbers for NBC, CBS and Fox are all subject to more than the usual adjustments due to the nature of live programming.

NBC wound up with a 6.3 average rating for Sunday prime in the key 18-49 demo, based on Nielsen overnights. That number was more than twice the average for its closest rival, CBS, which came in at 2.9. Trailing were Fox (1.8 average), ABC (1.4) and Univision (1.0). NBC also led comfortably in total viewers with 15.9 million, followed by CBS (10.3 million), ABC (6.6 million), Fox (4.5 million) and Univision (2.9 million).

The numbers for NBC’s "Sunday Night Football" game were down from last week’s opener. The game delivered a preliminary 7.4 average in 18-49, off 19% from the number a week ago.

CBS’s lineup was jumbled by a 50-minute overrun of NFL coverage, rendering the hourly numbers impossible to translate. Fox’s schedule also will have to be sorted out to account for football-related confusion.

ABC’s prime-time coverage of the Miss America Pageant delivered a 1.9 average in adults 18-49, 19% higher than the pageant held Jan. 12, 2013. A scheduling quirk led to two pageants being held in one calendar year, the report notes.

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