Recent Product May Get Kicked Off TV, Cutting Off a Revenue Source for Networks

Sep 4, 2013  •  Post A Comment

A recently developed product that has been advertising on television may be banned from the medium, Advertising Age reports. The Food and Drug Administration is expected to take a position next month on e-cigarettes, which have led a historic return to TV for tobacco companies.

Spending on e-cigarette commercials rose almost 18% from 2011 to 2012, according to a Citibank report cited by the publication.

The FDA is likely to propose a ban on TV ads for the products, according to a report from the financial services group CLSA Americas, the story adds.

Because the market for e-cigs isn’t regulated, their proliferation has allowed the return of Big Tobacco to television after more than 40 years, the piece points out.

Lorillard’s Blu e-cigarette features Jenny McCarthy in its campaign, while Reynolds American is preparing a TV campaign to air in Colorado for its e-cigarette Vuse.

The FDA said it couldn’t comment on the contents of an upcoming proposal to regulate the market, the report notes.

One Comment

  1. When will the nanny state get off people’s backs? Is this a joke. E-cigs help people to stop smoking. Hello?? Our government is out of control.

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