Target Launching Digital Video Service

Sep 11, 2013  •  Post A Comment

Retail giant Target is making an entrance into the digital-video market with its Target Ticket Service, Variety reports. The company aims to debut the service Oct. 1 or sooner, with a library of around 30,000 TV and movie titles available for rental or purchase.

“Rivals like Walmart and Best Buy already offer digital-video services, while Internet companies Apple and Amazon.com have well-established footholds in the space,” the story reports. “But about half of Target’s customer base has never downloaded or streamed video entertainment, presenting an opportunity for the retailer to gain share, according to Anne Stanchfield, Target’s divisional merchandise manager of entertainment.”

Said Stanchfield: “The industry is not brand-new at this stage, but there is a significant portion of our guests who haven’t adopted digital entertainment yet.”

Target Ticket has movie deals with major studios and Disney, Paramount, Sony Pictures Entertainment, 20th Century Fox, Warner Bros., Universal and Lionsgate.

“TV networks in the mix include ABC, AMC, CBS, CW, Fox, FX, HBO, The WB, NBC, Showtime, Starz and USA Network,” the story adds. “TV content is available for purchase only but may be streamed or downloaded.”

The service will also offer access to day-after-broadcast TV shows and movies before they are available on DVD.

“Target Ticket pricing will be roughly comparable with similar offerings,” the story notes. “Theatrical title ‘Now You See Me’ goes for $14.99 in standard definition and $17.99 in high definition. A season of ‘Game of Thrones’ is priced at $28.99 (SD) and $36.99 (HD).”

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