Five of the greatest players in pro football history — Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice and Barry Sanders — have decided to make ads all endorsing the same product.

That product is the Powerball lottery. Powerball can be played in all states except Alabama, Alaska, Hawaii, Mississippi, Nevada, Utah and Wyoming.

According to the announcement made today, Oct. 2, 2013, from Powerball: "America’s biggest football stars are beefing up their playbook with the launch of a new $30 million television, radio and print Powerball advertising campaign. Football greats Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice and Barry Sanders come together in a unique and entertaining promotion that invites fans to join 100 Pro Football Hall of Famers for the first-ever Pro Football Hall of Fame Fan Festival at the Cleveland I-X Center May 3-4, 2014. Powerball winners also will have the chance to attend the ‘Ultimate Tailgate Party’ the evening before the Fan Festival through Powerball lotteries in 18 states across the country."

The announcement adds that beginning "this week, one of America’s most popular games, Powerball, will be joined together with America’s titans of football, the Pro Football Hall of Famers, in a distinctive ad campaign that will air in the 18 states running the promotion and will highlight the opportunity to meet these greats at Fan Fest [in Cleveland] on May 3-4, 2014."

Here are the 18 states where the ads will run, and when they will begin running:

• New Mexico — currently airing

• North Carolina — Oct. 9

• Kentucky — Nov. 4

• New Hampshire — Nov. 4

• New York — Nov. 4

• Pennsylvania — Nov. 4

• Rhode Island — Nov. 4

• South Dakota — Nov. 4

• Tennessee — Nov. 4

• Vermont — Nov. 4

• Iowa — Nov. 8

• Nebraska — Nov. 11

• Kansas — Nov. 17

• Ohio — Nov. 17

• Indiana — Nov. 19

• West Virginia — Nov. 24

• New Jersey — Dec. 1

• Florida — Dec. 2