NBC’s ‘Parks and Recreation’ May Have a Small Overall Audience, But It Has a Certain Demographic Going for It

Oct 21, 2013  •  Post A Comment

The cult NBC comedy "Parks and Recreation" may have a small audience, but its viewers score high when it comes to household income, reports the Los Angeles Times.

"Among the series on the four major networks this fall, ‘Parks’ has the highest concentration of upscale young adult viewers," the story reports.

That demographic is defined as people age 18-49 who live in households with annual income of $100,000 or more, the report notes. The show has a 171 score in the "upscale density index," with 100 marking an average concentration of upscale homes.

Still, "Parks" has a relatively small audience overall, with about 3.37 million viewers and a 1.3 rating in the 18-49 demo.

In terms of sheer numbers, ABC’s "Modern Family" is the leader in the demo of upscale young adults, with CBS’s "The Big Bang Theory" at No. 2, as we reported last week.

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