The most-watched program on cable in Sunday prime time, excluding sports, probably wasn’t a show that would immediately come to mind. Deadline.com reports that the honor went to the TLC show "Long Island Medium."
The show delivered 2.6 million viewers for its midseason premiere, based on Nielsen data.
"’LIM’ beat the unveiling of Lifetime’s new ‘Witches of East End’ (1.9 million), a reunion special of Bravo’s ‘Real Housewives of New Jersey’ (2.5 million) and an episode of E!’s ‘Keeping Up with the Kardashians’ (2.3 million), among other programs," Deadline reports. "’LIM’ was cable’s No. 1 ranked non-sports program among women 25-54 in prime time, and No. 1 in its time slot in the demo. Sunday night’s premiere episode was also the series’ highest-rated episode in nearly a year with viewers, homes and key female demos."
The program was boosted by a Twitter tie-in, the report notes. "The debut episode ranked as the network’s best social media night ever, ranking No. 1 among all TV excluding sports. Not coincidentally, the fourth season’s midseason debut featured a live Twitter event where four viewers won all-expenses-paid trips to Theresa Caputo for readings," the report notes.
The piece adds: "The Twitter-fueled ‘Long Island Medium’ event, which featured dozens of real-time fan tweets on air, dominated social conversation, ranking No. 1 among all TV programs, excluding sports. The show’s daytime walk-up marathon and prime-time midseason debut nabbed 12 of the Top 15 spots across all TV episodes for the day (Source: SocialGuide). Generating more than 1 million tweets throughout the day, ‘Long Island Medium’ drove TLC’s most social night ever — about 165,000 fans of Caputo tweeting while watching the show. The #LongIslandMedium hashtag was used more than 880,000 times — trending on Twitter in the U.S. along with eight other terms and hashtags. It was the first time the TLC show featured the stunt — it won’t be the last."