An ABC broadcast had a huge surge in viewership Sunday night, but nothing on broadcast could come close to the numbers delivered by NBC’s football coverage, based on Nielsen overnights for the key 18-49 demo.
TVbytheNumbers.com reports that ABC’s broadcast of "The American Music Awards" pulled in a 4.5 average rating in the 18-49 demo, a four-year high for the program and up 32% from a year ago. The broadcast also delivered 12.90 million total viewers.
NBC’s "Sunday Night Football" telecast of the Patriots/Broncos game, meanwhile, had a preliminary 8.8 average in viewers 18-49 from 8:30-11 p.m. with 23.99 million total viewers, as NBC soared to an easy win for the night.
The report notes that the numbers for NBC and Fox, which had NFL overrun in prime time, are approximate and subject to more than the usual adjustments due to the nature of live programming. Meanwhile, CBS had programming delays and its numbers are subject to change.
The preliminary figures show ABC’s lead-in to "The American Music Awards," "America’s Funniest Home Videos," with a 1.5 average in 18-49, up 7% from a week ago.
Fox’s "The Simpsons" had a 2.9 in viewers 18-49, surging 61% from a week ago, when it aired an hour later. "Bob’s Burgers" delivered a 1.9, rising 27% from its previous original; "Family Guy" equaled last week’s 2.2; and "American Dad" ticked up 13% from its previous original to a 1.8.
Trailing the pack among the big four broadcast networks was CBS, where football delays messed with the schedule. In preliminary results, "60 Minutes" came in with a 1.6 average in 18-49, down 6% from last week; "The Amazing Race" recorded a series-low 1.5, slipping 25%; "The Good Wife" fell 7% to a 1.3; and "The Mentalist" inched up 7% to a 1.5.
Looking at the numbers for prime time overall, NBC has a big lead with a 7.0 average in adults 18-49, followed by Fox and ABC (both 3.7), CBS (1.5) and Univision (1.2). In total viewers it’s NBC on top with 19.6 million, followed by ABC (11.4 million), CBS (9.78 million), Fox (9.77 million) and Univision (3.5 million).