A+E Networks today announced plans to roll out a new cable channel. The company, which owns A&E, History, Lifetime and other cable networks, will rebrand BIO Channel as FYI, with the launch set for summer 2014.
The company said FYI will be "a contemporary lifestyle network reflecting how people actually live their lives today."
Nancy Dubuc, President & CEO of A+E Networks, made the announcement. Jana Bennett, President of FYI and LMN, will oversee the new network.
"FYI will be a personalized experience for each viewer," the company said in its announcement. "FYI embraces the way we really live our lives, proudly-hyphenated and not constrained by one passion or interest. It blends the inspiring personal creativity of our viewers and the emergence of powerful digital entrants to this space with a linear reach that will create a platform for new approaches to content."
Said Dubuc: "The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape. FYI will be an upscale network with a younger and more modern sensibility than what we’ve seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online."
The company’s announcement adds: "As a global media company, A+E Networks continues to maintain its strong position in the marketplace by successfully evolving its portfolio of six core networks. A&E and History are top five networks. Lifetime is seeing double digit-growth. Two years after undergoing its own rebranding, H2 is now the #1 emerging entertainment network, showing double-digit year-over-year growth."
Programming announcements for FYI are expected in early 2014.
Please click here to read the full announcement from A+E Networks.