Golden Globes Hit 10-Year High — But Was It Enough to Give NBC a Ratings Win?

Jan 13, 2014  •  Post A Comment

On a night when the Golden Globe Awards Ceremony on NBC and NFL playoff overrun on CBS had a huge impact on the prime-time broadcast ratings, those two networks finished almost in a dead heat, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that CBS came in with a preliminary 4.8 average rating for prime time, slightly ahead of NBC with a 4.7. The report notes that the numbers for both networks are subject to more than the usual adjustments due to the nature of live programming.

TheWrap.com is reporting that the Golden Globes hit a 10-year high for total viewers with 20.9 million, while its 6.5 average rating in the 18-49 demo (from 8-11 p.m.) matched its best number for the past 10 years.

But the overrun for the Denver Broncos-San Diego Chargers playoff game from 7-8 p.m. gave CBS a virtually insurmountable head-start on prime time, with an 11.3 average rating in adults 18-49 for the hour and a whopping 36.3 million viewers. Leading out from football — just as the Golden Globes were getting under way on NBC — CBS’s "60 Minutes" saw a big bump, with a 4.2 in 18-49 and 16.98 million viewers. That 4.2 average was up from a 1.3 a week ago.

Later on CBS, "The Good Wife" notched what could be a season high if it holds up — a 1.8 average in 18-49, up four-tenths of a point from last week. "The Mentalist" ticked up one-tenth to a 1.7.

NBC opened prime time with a 2.8 average for its "Golden Globes Arrivals Special" from 7-8 p.m.

Fox finished a distant third among the broadcast nets with a mix of repeats and originals from its Sunday animation lineup. Among the fresh programs, "Family Guy" did the best with a 2.6 average in 18-49, down a half-point from last week, when the lineup got a bump from football. "The Simpsons" and "American Dad" both settled for 2.2 averages, which in the case of "The Simpsons" represented a huge drop from its football-inflated 4.6 a week ago. "Dad" was off two-tenths.

Fox’s "Bob’s Burgers" saw a steep decline, slipping a full point from a week ago to a 1.9 in the 18-49 demo.

ABC came in fourth, with its best number in viewers 18-49 being a 1.6 average for "Revenge," down two-tenths from a week ago. "America’s Funniest Home Videos" pulled a 1.0, down six-tenths; and "The Bachelor: Behind the Scenes" generated a 0.9, half the 1.8 delivered by last week’s special.

Bucking the downtrend on ABC was "Betrayal, which rose one-tenth from a week ago to a 0.8 in 18-49.

For prime time overall, CBS led the 18-49 demo with a preliminary 4.8, ahead of NBC (4.7 average), Fox (1.8), ABC (1.1) and Univision (0.6). CBS opened up a bit of a lead in total viewers, averaging 18.1 million to NBC’s 15.5 million, ABC’s 4.2 million, Fox’s 3.8 million and Univision’s 1.8 million.


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