It was disaster city for big-time Hollywood director Michael Bay and Samsung at the Consumer Electronics Show (CES) in Las Vegas today, Monday, Jan. 6, 2014.

According to the Los Angeles Times, Bay claims he was done in by his own over-eagerness and then when some electronics — in this case a TelePrompter —  went on the blink.

The Times said that Bay, 48, stormed off the stage while he was part of a TV set presentation by Samsung Executive Vice President Joe Stinziano. Here’s the video showing what happened:

Later, according to the Times, Bay posted this on his blog: "Wow! I just embarrassed myself at CES."

Bay added, according to the story, "I rarely lend my name to any products, but this one is just stellar. I got too excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down — then I walked off. I guess live shows aren’t my thing."

The product being presented to the press and others was Samsung’s 105-inch curved ultra-high-definition TV set. 

Bay is the director of a number of Hollywood blockbusters, including "Transformers," "Armageddon" and "Pearl Harbor."

The story also says that Samsung suffered another embarrassment caused by a technology miscue at CES: "Bay’s meltdown, which became the most talked-about moment yet at the consumer electronics show, was just the latest social media headache for Samsung.

"On Sunday night [Jan. 5, 2014], a Times reporter tweeted a photo from a Samsung reception that showed the company’s rain machine misspelling the word ‘experience’ (the falling water instead spelled ‘experiece’).

"The image was retweeted nearly 400 times by Monday afternoon, with people making cracks about the missing N. ‘LEAVE SAMSUG ALOE,’ one person tweeted."