NBC is seeking another story to feature during the Winter Olympics with downhill skiing champion Lindsey Vonn’s withdrawal, Bloomberg reports, noting that NBC Sports Chairman Mark Lazarus addressed the topic at a news conference.
“How do we adjust? We change a little bit of our promotion, we look for another story,” Lazarus said. “We will miss her. We wish we still had Lindsey there, but we don’t.”
Instead of using Vonn in NBC promotions leading up to the Games, which will air Feb. 7-23, skiers such as Julia Mancuso and Ted Ligety could be featured, or snowboarder Shaun White. All are U.S. athletes. Another idea is to feature teams such as the U.S. and Canadian hockey squads, the story notes.
Vonn, 29, withdrew seven weeks after she hurt her surgically repaired knee while training, the piece adds.