Reality TV guru Mark Burnett — the man behind "Survivor," "The Apprentice," "The Voice" and other reality television franchises — is working on a weekly hourlong wrestling series focusing on a new lucha libre league for the El Rey Network, The Hollywood Reporter’s Live Feed reports.
The Mexican wrestling show, created for the new Latino-themed network, will bow in the second half of 2014.
Burnett’s One Three Media is working with Mexico’s Lucha Libre AAA and FactorMade Ventures on the project, which will also include monthly and quarterly specials and pay-per-view lucha libre events.
El Rey, founded by director and producer Robert Rodriguez, is a new 24-hour English-language network focusing on the 18-49 Latino market. It launched in December.
"Starting this business with a new television series on a cutting-edge network like El Rey is very exciting," Burnett said in a statement. "And it doesn’t end there. Wrestling is a billion-dollar business in the U.S., and with partners like Robert Rodriguez, Lucha Libre AAA and the rest of our great team, our new lucha libre league will make that market even bigger."