NBC Series Premieres to All-Time Low Number

Jan 3, 2014  •  Post A Comment

An NBC series returned Thursday night with the opener for its fifth season, and the program set a new ratings low for a season premiere for the show, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that the "Community" premiere delivered a 1.3 average in 18-49, well below the 1.9 for the season premiere a year ago. A second episode followed with a 1.2 average.

Things didn’t improve for NBC in the 9 p.m. hour, where "Sean Saves the World" fell to a series-low 0.8 in viewers 18-49, losing two-tenths from the previous original episode, and "The Michael J. Fox Show" also hit a series low with a 0.8, off one-tenth. At 10 p.m., however, "Parenthood" ticked up one-tenth to a 1.3.

Winning the night was CBS, paced by "The Big Bang Theory" with a 5.3 average in the 18-49 demo, up two-tenths from the previous original as the network’s entire prime-time lineup posted modest gains. "The Millers" rose three-tenths to a 2.9, "The Crazy Ones" was up one-tenth with a 2.0, "Two and a Half Men" climbed two-tenths to a 2.1, and "Elementary" inched up one-tenth to a 1.8.

On a generally slow night for broadcast prime, ABC and NBC tied for third place behind CBS and Univision. ABC’s two-hour second-season premiere of "The Taste" managed only a 1.2 in adults 18-49, nowhere near the 2.1 delivered by last year’s series premiere. The new show "The Assets" bowed to a feeble 0.7 average at 10 p.m.

Fox aired repeats of "Sleepy Hollow" (0.6 average in 18-49) and "Bones" (0.7), finishing well off the pace in fifth place.

For prime time overall, CBS led the way in the 18-49 demo with a 2.7 average, followed by Univision (1.3 average), ABC and NBC (both with 1.1 averages) and Fox (0.7). CBS was way out in front in total viewers with 10.9 million, ahead of ABC (4.4 million), NBC (3.3 million), Univision (3.2 million) and Fox (2.5 million).


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