New Broadcast Drama Earns Dubious Distinction

Jan 10, 2014  •  Post A Comment

A new drama series earned a "dubious distinction" Thursday night, based on Nielsen overnights for the key 18-49 demo. TVbytheNumbers.com reports that ABC’s "The Assets," which scored a 0.6 average rating for its second installment — down from a 0.7 for last week’s premiere — became the lowest-rated original episode of any big four drama this season.

At the other end of the broadcast ratings spectrum, "The Big Bang Theory" was the class of the field with a 5.6 average in 18-49, up 4% from a week ago, as CBS rolled to a dominant win on the night. It was the best number for "Bang" since Feb. 21, 2013. The show also delivered a whopping 20.08 million total viewers.

The rest of the CBS lineup was also up in the 18-49 demo: "The Millers" equaled its series high with a 3.3 average, rising 18% from a week ago; "The Crazy Ones" climbed 20% to a 2.4; "Two and a Half Men" drifted up 9% to a 2.4; and "Elementary" was up 11% with a 2.0.

NBC was well off the pace, even with its prime-time lineup mostly up. "Community" had a season high with a 1.4, 8% better than last week’s premiere; "Parks and Recreation" returned with a 1.4, topping its previous original by 40%; "Sean Saves the World" improved 25% on last week’s series low with a 1.0; "The Michael J. Fox Show" also rose 25% from a series low a week ago to a 1.0; and "Parenthood" held steady with a 1.3.

ABC’s two-hour "The Taste" was even with a week ago, delivering a 1.3 average in the 18-49 demo.

Fox aired two repeats of "Sleepy Hollow" and settled for a 0.7 average, finishing a distant fifth in 18-49.

The overall numbers for prime time show CBS well ahead of its broadcast rivals with a 3.0 average rating in adults 18-49, followed by NBC and Univision (both with 1.2 averages), ABC (1.0) and Fox (0.7). CBS had a huge lead in total viewers with 12.1 million, followed by ABC (4.0 million), NBC (3.6 million), Univision (3.2 million) and Fox (2.4 million).


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