Study: Most Viewers Don’t Like to Multitask While Watching TV

Jan 23, 2014  •  Post A Comment

A new study finds that most television viewers don’t like to multitask while watching television. According to The Hollywood Reporter, which cites a study from TiVo, 76% of viewers said they prefer to keep their primary focus on what’s on TV.

When viewers do multitask, however, they like to surf the Internet. After that, the favorite activity is cooking, followed by chatting online.

“TiVo also says that while a lot of people use the Internet to research a show, just 27 percent of them will do so while watching TV and the rest will wait until later — with 14 percent saying they’ll hit the Internet immediately after the show ends and 32 percent saying they’ll do so within a week,” the piece notes.

While 68% of TiVo users notice when a show promotes a Twitter hashtag, almost two-thirds say they don’t like seeing them during programs. Only 3% said they like seeing the hashtags, the study found.

The piece adds, “TiVo also explored what it calls the ‘Game of Thrones’ Factor, whereby shows ‘practically demand viewers’ full attention due to complex plot twists or dialogue,’ and 73 percent of those surveyed agreed with the statement: ‘There are certain shows that are so important to me or so tricky to follow, I make sure not to do other things while I am watching them.’”

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