Thursday Ratings: Down Night for ‘Idol,’ and Fox’s New Dramedy Fares Even Worse

Jan 24, 2014  •  Post A Comment

After a big Wednesday night for Fox, it was back to reality for the network in Thursday prime time, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that even on a down night "American Idol" still had enough draw to put Fox over the top and win the night, but the premiere of the new Greg Kinnear dramedy "Rake," leading out from "Idol," failed to hang on to the "Idol" audience.

"Idol" was down 13% from its Thursday number a week ago with a 3.3 average in the 18-49 demo. The "Rake" premiere followed with a 1.7.

In total viewers, "Idol," with 12.1 million, was beaten by a repeat of "The Big Bang Theory" on CBS, with 12.78 million.

CBS’s all-repeat lineup delivered a second-place overall finish for prime time, with "Bang" scoring a 2.9 average in 18-49 and a second episode of the show pulling in a 2.4.

ABC and NBC were well off the pace, although ABC’s two-hour "The Taste" managed a 1.1 average in adults 18-49, rising 22% from its performance a week ago. A "Shark Tank" repeat at 10 p.m. matched that number, delivering another 1.1.

NBC’s lineup of prime-time originals couldn’t seem to get much going. "Community" and "Parks and Recreation" matched last week’s numbers — a 1.1 for "Community" and a 1.2 for "Parks." Moving to 9 p.m., "The Michael J. Fox Show" ticked up 7% to a 0.7, and swapping slots with "Michael," "Sean Saves the World" at 9:30 slipped 13% to a series-low 0.7.

"Parenthood" was NBC’s best performer, delivering a 1.3 in the 18-49 demo at 10 p.m., up 8% from last week’s series low.

For prime time overall, Fox’s 2.5 average in 18-49 led the pack, followed by CBS (1.9 average), Univision (1.3), ABC (1.1) and NBC (1.0). Fox also won total viewers, but by a narrower margin, averaging 9.6 million to lead CBS (8.8 million), ABC (3.9 million), NBC (3.2 million) and Univision (3.1 million).


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