NBC Extends Its Prime-Time Winning Streak as CBS Dramas Sink

Feb 26, 2014  •  Post A Comment

The Sochi Olympics may be over, but NBC’s prime-time winning streak is not. NBC came in first again in the key 18-49 demo in Tuesday prime, based on Nielsen overnights, pushing its winning streak in the demo to 20 consecutive nights.

TVbytheNumbers.com reports that the Peacock Network averaged a 2.6 rating in viewers 18-49 for prime time — well below its averages during its Sochi coverage but still good enough to win the night. Doing the heavy lifting for NBC was "The Voice," which was far and away the top show on broadcast with a 3.7 average — despite losing a full point from Monday’s 4.7.

After repeats of comedies "About a Boy" (2.4 average in 18-49) and "Growing Up Fisher" (2.0), NBC saw an original episode of "Chicago Fire" settle for a 1.8 at 10 p.m. — equaling the season low for the show’s previous original.

CBS rode a lineup of fresh dramas to second place in the demo for the night — and first in total viewers. "NCIS" fell a half-point from its previous original to a 2.6 in the 18-49 demo, a season low, but pulled in the night’s biggest total audience with 16.89 million viewers.

CBS’s "NCIS: Los Angeles" fell six-tenths from its previous fresh installment to a series-low 2.2 in viewers 18-49, while "Person of Interest" also hit a series low, a 1.7, down four-tenths.

ABC stayed in the hunt with a two-hour "The Bachelor," which slipped one-tenth from Monday in the 18-49 demo to a 2.4. The network’s premiere of "Mind Games" at 10 p.m. managed only a 1.1 average — three-tenths lower than last season’s "Zero Hour" premiere.

Fox brought up the rear among the big four broadcast networks, with its best number in the 18-49 demo being a 1.4 for "New Girl." "Brooklyn Nine-Nine" delivered a 1.3 and "Glee" managed a 1.2, as all three shows ticked up one-tenth of a point from their previous originals.

For prime time overall, NBC won adults 18-49 with a 2.6 average rating, topping CBS (2.2 average), ABC (2.0), Fox (1.2) and Univision (1.1). CBS wound up comfortably ahead in total viewers with 13.6 million, leading NBC (9.3 million), ABC (6.6 million), Univision (2.9 million) and Fox (2.8 million).

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