Olympics Coverage on Par With 2010

Feb 10, 2014  •  Post A Comment

Sunday night’s Olympics coverage on NBC was about even with the fourth-night coverage of the Winter Games four years ago, based on Nielsen overnights for the key 18-49 demo. TVbytheNumbers.com reports that the NBC programming averaged a 6.9 rating in the demo for the four hours of prime time, down slightly from a 7.0 in 2010.

The NBC coverage also averaged a hefty 25.42 million total viewers, blowing away any competition on the other broadcast nets.

Only CBS put up a fight, with both Fox and ABC airing all repeats. CBS saw its "60 Minutes" sink to a season low with a 1.2 average in the 18-49 demo, off from a 2.0 for the show’s previous original episode. CBS’s Beatles tribute, "The Beatles: The Night That Changed America: A Grammy Salute," came through with a 2.1 average from 8-10:30 p.m.

For prime time overall, NBC was well out in front of the pack with a 6.9 average in viewers 18-49, topping CBS (1.7 average), Fox and ABC (both with 1.0 averages) and Univision (0.5). Total viewers was also no contest, with NBC leading the way with 25.4 million, ahead of CBS (11.6 million), ABC (3.7 million), Fox (2.2 million) and Univision (1.4 million).

NBC’s Olympics coverage did lose to a cable program in the 18-49 demo, with AMC’s "The Walking Dead" launching its midseason run to an 8.3 rating, as we are reporting separately.

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