ABC Series Plunges, Hits All-Time Ratings Low

Apr 21, 2014  •  Post A Comment

A prime-time ABC series fell to a historic ratings low, but that was just one of a number of ratings challenges for the broadcast networks Sunday night, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that "Once Upon a Time" lost three-tenths of a point from its number a week ago, recording a 1.7 average in viewers 18-49, the show's all-time low. Meanwhile, ABC's two-hour broadcast of "In My Dreams" managed only a 1.0. And the re-airing of the holiday program "It's the Easter Beagle, Charlie Brown" along with "Charlie Brown All-Stars" settled for a 0.9.

Even so, ABC finished a competitive second for the night, as most of the broadcast nets faced their own ratings problems.

CBS won the night with a 1.4 average for prime time in the 18-49 demo, even with the network's full prime-time lineup losing ground from last week. "60 Minutes" was off a half-point with a 1.1 average, "The Amazing Race" ticked down two-tenths to a 1.6, "The Good Wife" slipped one-tenth to a 1.4 and "The Mentalist" fell two-tenths to a 1.4.

Fox put up a mix of repeats and originals, with a fresh installment of "Bob's Burgers" managing only a 0.6 average in 18-49 at 7 p.m., down two-tenths from a week ago, while "Cosmos: A Spacetime Odyssey" was one of only a handful of shows to improve, climbing one-tenth from last week to a 1.4.

NBC's numbers may be adjusted more than usual because of live NBA playoff coverage in the Portland market. For now, though, NBC sits in fourth place among the broadcast nets for Sunday prime. "American Dream Builders" fell even lower after recording a series low a week ago, notching a 0.6 average in 18-49 Sunday night, down one-tenth.

NBC's "Dateline" was up one-tenth from last week with a 0.8 average in adults 18-49, while "Believe" rose two-tenths to a 1.2. "Crisis" delivered a 0.9.

For prime time overall, CBS's 1.4 average led the way in the 18-49 demo, followed by ABC (1.1 average), Fox (1.0), NBC (0.9) and Univision (0.8). CBS pulled away in total viewers, averaging 8.5 million to lead ABC (4.6 million), NBC (3.7 million), Fox (2.6 million) and Univision (1.9 million).

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