A&E Network has greenlighted a series about five brothers who started an advertising empire after winning the “Doritos Crash the Super Bowl Contest." Deadline.com reports that the cable network ordered the documentary series “The Herbert Brothers."

The five brothers won $1 million for their advertisement, which ranked No. 1 on the USA Today Super Bowl ad meter, and then used the money to create an ad agency in their hometown of Batesville, Ind. They’ve created ads for major brands such as Pepsi and Go Daddy, the piece adds.

Production has started on eight half-hour episodes, with a summer debut planned.