CBS is crowing about its ratings momentum since the end of the Sochi Winter Olympics, which gave rival broadcast network NBC a huge ratings bump.
The network announced that it racked up its third consecutive weekly sweep of the prime-time ratings in total viewers, adults 18-49 and adults 25-54. In Nielsen live plus same day numbers for the week ending April 6, CBS won the week by 3.5 million viewers and by 31% over its closest competitor. The network had seven of the top 10 programs in total viewers, and 11 of the top 20 in the 18-49 demo.
The network also noted that it has been No. 1 in total viewers for five consecutive weeks, and No. 1 in 18-49 in four of the past five weeks.
Examining the latest weekly results, CBS announced: "In viewers, CBS (10.08m) won the week by more than +3.5 million viewers, topping ABC (6.39m), NBC (5.72m) and FOX (3.99m). Among adults 18-49, CBS (2.1/06) finished +31% ahead of second-place ABC (1.6/05), +40% ahead of third-place NBC (1.5/04) and +75% ahead of FOX (1.2/04)."
The network added: "Last week, CBS had the top four broadcasts in viewers, seven of the top 10 and 14 of the top 20 (70%). Among adults 18-49, the Network had four of the top 10 and 11 of the top 20 programs, including #1 'How I met Your Mother' and #2 'The Big Bang Theory.'"
Season to date, CBS leads in total viewers, but NBC appears poised to finish the season as No. 1 in the key 18-49 demo. (See chart below.)
Here's the National Nielsen Summary for Prime Time for the week ending April 6 — Week 28 of the 2013-14 season:
Total Viewers (000)
CBS — 10,082
ABC — 6,391
NBC — 5,715
FOX — 3,991
Adults 18-49 (rating/share)
CBS — 2.1/6
ABC — 1.6/5
NBC — 1.5/4
FOX — 1.2/4
Adults 25-54 (rating/share)
CBS — 2.8/8
ABC — 2.1/6
NBC — 1.9/5
FOX — 1.5/4
National Nielsen Summary for Prime Time, season to date:
Total Viewers (000)
CBS — 10,837
NBC — 9,827
FOX — 7,740
ABC — 7,490
Adults 18-49 (rating/share)
NBC — 2.9/9
FOX — 2.6/8
CBS — 2.4/7
ABC — 2.1/6
Adults 25-54 (rating/share)
NBC — 3.6/9
CBS — 3.3/8
FOX — 3.0/8
ABC — 2.6/7
Your Comment