Deja Vu: Ad Sales Forecast Looks Familiar

Apr 30, 2014  •  Post A Comment

With the networks preparing their upfront presentations, JP Morgan Equity Research has a forecast for this year’s ad sales, and it’s looking familiar, reports MediaPost’s MediaDailyNews.

The upfront looks similar to last year: Revenue is expected to dip at the broadcast networks, while cable is slated to see higher volume, according to the report.

Broadcast network upfront dollar volume is likely to slip 2% to 3%, while cable networks may gain 5% in ad sales, the story notes. As for CPMs, broadcast may receive low single-digit increases, while cable networks are expected to receive a 5% bump, on average.

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