Tight Three-Way Battle for Wednesday Prime

Apr 3, 2014  •  Post A Comment

Three broadcast networks finished within three-tenths of a ratings point of each other in a tight battle for Wednesday prime time, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that CBS, with a 2.2 average rating in the demo, just edged Fox, with a 2.1, and ABC, with a 1.9. NBC trailed with a 1.5. CBS claimed the win even as its franchise reality show "Survivor" notched a season low.

"Survivor" dipped 4% from a week ago to a 2.2 average in viewers 18-49, still just enough to squeak by with a win over Fox's two-hour "American Idol," which slipped 5% to a 2.1.

"Criminal Minds" was CBS's top show of the night with a 2.5 average in 18-49, a 14% increase over the show's most recent original installment. "CSI," meanwhile, dipped 5% to a 1.9.

Third-place ABC had the top show of the night with "Modern Family," even as the sitcom slipped 11% from a week ago in the 18-49 demo to a 3.2 average. ABC's trends were all over the map: "The Middle" equaled its 1.9 average from last week, "Suburgatory" climbed 7% to a 1.6, "Mixology" held steady with a 1.6, and "Nashville" rose 15% to a 1.5.

Despite its fourth-place finish, the picture for NBC was upbeat: "Revolution" inched its way up after recording a series low in its most recent outing, notching a 1.3 average in the 18-49 demo Wednesday night for an 8% improvement. "Law & Order: SVU" delivered a 1.7, up 13%, while "Chicago PD" climbed 14% to a 1.6.

Taking another look at the numbers for prime time overall, CBS won the 18-49 demo with a 2.2 average, followed by Fox (2.1 average), ABC (1.9), NBC (1.5) and Univision (1.1). The race for total viewers was also close, with CBS on top with 9.9 million, ahead of Fox (8.8 million), ABC (6.0 million), NBC (5.3 million) and Univision (2.7 million).

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