$1 Billion Media Buying Account Won by Media Agency OMD

May 23, 2014  •  Post A Comment

Media agency OMD has won an account that's worth more than $1 billion in media buying, reports our good friend Jack Neff at Advertising Age.

Writes Neff: "Johnson & Johnson has moved its $1 billion-plus U.S. media buying account to OMD from Interpublic's J3, a J&J-dedicated unit of UM, the company said. J3 will continue to handle media planning, which is the larger piece of the media business from a revenue standpoint, a J&J spokeswoman said."

OMD is owned by Interpublic rival Omnicom.

The article continues: " 'We're shifting some of our focus from a marketing perspective from products to really looking at what consumers are looking for in media,' the spokeswoman said. 'We're taking a look at everything we're doing and trying to figure out the best mix.'

"The move follows the hiring late last year of former Coca-Cola executive Alison Lewis as the first chief marketing officer of J&J's consumer business, which, while smaller by revenue than the pharmaceutical and medical-device businesses, is by far the biggest media spender in the company. The media-buying account includes all the J&J U.S. businesses."

Like TVWeek, Advertising Age is owned by Crain Communications.

To read Neff's full article, please click here.


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