A Surprise in the TV Viewing Habits of the Rich and Educated

Jun 12, 2014  •  Post A Comment

The television-watching habits of viewers who are wealthy and educated might surprise some, given that the highest-indexing prime-time series (excluding sports) in homes earning more than $150,000 per year is ABC’s reality show “The Bachelor,” reports Lisa de Moraes at Deadline.com.

“This might come as a surprise to critics who’ve described ‘Bachelor’ as that hook-up-in-a-hot-tub show, those who would have put money on the most upscale broadcast reality TV series to be something more along the lines of, say, ABC’s pitch-a-venture-capitalist series ‘Shark Tank,’ or CBS’s tony, often-Emmy-winning world-traveling ‘The Amazing Race,’ or NBC’s extremely popular singing competition series ‘The Voice,’” de Moraes writes.

Six of the 20 highest-indexing non-sports shows with viewers earning more than $150,000 are reality shows, the story notes. The top non-reality show is CBS’s “The Good Wife,” which is in second place after “The Bachelor.”

As for viewers who are described as young and highly educated (which means they are in the 18-49 demographic and have four years or more years of higher education), the highest-indexing show is Fox’s “The Mindy Project,” followed by ABC’s “Modern Family.”

Here's the top 10 among high-income households, with the index figure from Nielsen for $150,000-plus households in the 18-49 demo:

1. "The Bachelor" (ABC) — 211
2. "The Good Wife" (CBS) — 207
3. "The Bachelorette" (ABC) — 197
4. "60 Minutes" (CBS) — 178
5. "Modern Family" (ABC) — 175
6. "Community" (NBC) — 174
7. "Parks and Recreation" (NBC) — 171
8. "Parenthood" (NBC) — 164
9. "60 Minutes Presents" (CBS) — 156
10. "Nashville" (ABC) — 155

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