Debmar-Mercury is working in partnership with Gannett Broadcasting to develop and distribute a batch of new programs, according to The Hollywood Reporter.
The companies will jointly finance the projects, with the financing used to develop, produce, test and distribute the shows. All programs will include an interactive element and use Gannett’s digital presence, the story notes. The first-run syndicated series will start testing in 2015.
“We will work together to design shows to take advantage of how television has changed and create a new genre of syndicated programming,” said Gannett Broadcasting President Dave Lougee. “With more than 40 stations across the country, we will have the ability to experiment, test and refine programs throughout the development process. Local broadcasters, like Gannett, have an opportunity to tap in to the organic relationship between television viewing and social media.”
Debmar-Mercury will hire an executive to oversee the new initiative, the piece adds.