Broadcast Prime: Spanish-Language Univision Takes Down the Big Four

Jul 18, 2014  •  Post A Comment

None of the big four broadcast networks could match Spanish-language Univision in Thursday's prime-time ratings. Based on Nielsen overnights, TVbytheNumbers.com reports that Univision rolled to a solid win in the key 18-49 demo.

Airing its 11th annual "Premios Juventud" youth awards show, Univision pulled in a 1.7 average rating in the key demo, along with 4.1 million total viewers. The special featured performances by Pitbull, Enrique Iglesias, Romeo Santos and others.

CBS chalked up a better 18-49 number for "Big Brother," which equaled the 2.1 average it delivered last week. But CBS's prime-time average was weighed down by repeats of the drama "Elementary" (0.5 average) and the comedies "The Big Bang Theory" (1.5) and "The Millers" (1.2). CBS did win total viewers with 5.1 million.

Tying CBS for second place overall in the 18-49 demo was Fox, where "Hell's Kitchen" (1.7 average) and "Gang Related" (0.9) both rose two-tenths from a week ago.

NBC edged ABC in a close race for fourth place overall, as NBC's "Hollywood Game Night" and "Last Comic Standing" both delivered 1.1 averages in 18-49. "Hollywood" was up two-tenths from last week while "Comic" rose one-tenth.

NBC's "Welcome to Sweden" and "Working the Engels" headed in the other direction: "Sweden" ticked down one-tenth in the 18-49 demo to a 0.8, with "Engels" slipping one-tenth from last week's premiere to settle for a 0.6.

ABC's "Black Box" hit a series low in viewers 18-49, dipping one-tenth from last week to a 0.6 average. "Rookie Blue" and "NY Med" both matched last week's 0.9 averages.

For prime time overall, Univision stood atop the rankings in adults 18-49 with its 1.7 average, comfortably ahead of CBS and Fox (both with 1.3 averages), NBC (0.9) and ABC (0.8). CBS was No. 1 in total viewers with 5.1 million, followed by ABC (4.7 million), Univision (4.1 million), Fox (3.8 million) and NBC (3.2 million).

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