A popular science-fiction series is ready to hit the movie theaters to get its upcoming television season off to a flashy start. The Hollywood Reporter’s Live Feed reports that the premiere episode of the eighth season of BBC’s “Doctor Who,” which introduces Peter Capaldi as the new Time Lord, will air in some theaters.
Viewers who attend the movie theater showings will also see “additional content,” although details of that content haven’t been released. It also hasn’t yet been announced which countries will air the premiere episode in theaters. The show airs on BBC America on U.S. television, where it has been slated to premiere Aug. 23. The movie theater premiere is set for the same date.
The strategy is similar to one the series used for the rollout last fall of its 50th anniversary special. The 50th anniversary special drew $10.2 million in a three-day movie theater release, the piece notes.
“Last November the Doctor didn’t just conquer the world on television, he did it in the cinemas too. And like the show-off he is, he can’t resist another go — one taste of the silver screen is never enough,” showrunner Steven Moffat said in a statement.