‘Sharknado 2’ Blows the Original Out of the Water

Jul 31, 2014  •  Post A Comment

Syfy’s “Sharknado 2” took a bite out of a ratings record Wednesday night, blowing the original “Sharknado” out of the water to become the cable channel’s most widely viewed movie ever. It also turned out to be a whopper on social media.

The Hollywood Reporter’s Live Feed reports that the second installment in what will be at least a three-movie franchise for Syfy set a network record with 3.9 million total viewers for the premiere airing. But the astounding number is 1 billion, with the cable net reporting that the shark movie generated 1 billion Twitter impressions worldwide.

The audience for the movie in the key demo of adults 18-49 was 1.6 million, a number that tops the total audience for the original, the report notes. In the key demo, the number represents an increase of 190% — almost triple the original.

“‘Sharknado 2’ topped most broadcast efforts as well, out-rating CBS’s ‘Extant’ and Fox’s ‘So You Think You Can Dance.’ Looking at Twitter, a Syfy release boasts that ‘Sharknado 2’ is ‘the most social movie on TV ever’ — which, while likely true, is awfully vague,” THR notes.

The sequel is following a pattern set by the original in making its biggest impact in social media. The first “Sharknado” had a turnout of only 1.4 million total viewers for its original airing, but after generating a groundswell of interest online, the movie gained momentum, eventually rounding up 9.5 million total viewers for six telecasts during summer 2013.

“Syfy will likely have several more encores of ‘Sharknado 2.’ Thus far, the only two on the calendar are for Saturday and Sunday, Aug. 2 and 3,” THR adds.

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