A cable programming event that launched over the weekend is off to a record start. Kicking off Sunday, Aug. 10, Discovery’s Shark Week 2014 pulled in the highest ratings in the event’s 27-year history.
The cable channel reported that Sunday’s launch delivered a 2.27 average rating in persons 25-54, along with 3.62 million total viewers. It was the highest-rated evening ever for Shark Week programming and Discovery’s 13th-highest-rated evening of prime time in the channel’s history.
The evening was up 18% over last year in women 25-54, and up 6% in persons 25-54. At 9 p.m. “Shark of Darkness: Wrath of Submarine” scored a 2.43 average in persons 25-54 with 3.825 million total viewers.
“‘Air Jaws: Fin of Fury,’ at 8 p.m., earned a 1.96 P25-54 rating and delivered an average of 3.298 million viewers (Persons 2+), ranking as the #6 all-time top rated program out of over 135 SHARK WEEK telecasts, up +57% over last year’s programming at the same time,” Discovery reported. “This year’s inaugural ‘Shark After Dark,’ Shark Week’s late-night talk show at 11 p.m., earned a 1.03 P25-54 ratings and delivered an average of 1.556 million viewers P2+. This is the highest-rated late-night for Discovery since last year’s debut of the late-night talker.”
Billed as television’s longest-running must-see summer event, Shark Week continues tonight, Monday, Aug. 11, with ‘Jaws Strikes Back,’ at 9 p.m. ET/PT, and ‘Monster Hammerhead’ at 10 p.m. ET/PT. “Shark After Dark” continues live through Thursday, Aug. 14, at 11 p.m. ET/PT.