CBS Gets a Big Prime-Time Win as PGA Championship Runs Over

Aug 11, 2014  •  Post A Comment

Overrun from the PGA Championship helped lift CBS to a comfortable win in the prime-time ratings Sunday night, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that the two hours of golf overrun scored a 2.4 average rating in viewers 18-49, by far the best number for anything on Sunday prime. The report notes that the numbers are subject to significant adjustment due to the nature of live sports broadcasts.

CBS’s “Unforgettable” and “Reckless” were pre-empted nationwide by the golf overrun. Leading out from the golf tournament, a “60 Minutes” repeat delivered a 1.4 average in 18-49 at 9 p.m., with “Big Brother” delivering a 1.7 — off from a 2.0 a week ago.

Nothing else on the big four broadcast nets got as high as a 1.0. ABC, NBC and Fox finished in a three-way tie for second place for prime time overall with 0.8 averages.

Fox’s “Teen Choice Awards” matched the 0.8 average the program served up last year in the 18-49 demo.

ABC’s “Wipeout” fell two-tenths to a 0.8 average in 18-49, equaling the show’s all-time low, while “Rising Star” set a new series low with a 0.7, down two-tenths from a week ago.

NBC aired all repeats, with a two-hour “American Ninja Warrior” rerun pulling a 0.8 in the 18-49 demo and a two-hour “America’s Got Talent” repeat rising to a 0.9.

For prime time overall, CBS led prime time with a 2.0 average in the 18-49 demo, ahead of ABC, NBC and Fox (all with 0.8 averages) and Univision (0.7). In total viewers, CBS was well ahead with 9.0 million, followed by ABC (3.7 million), NBC (3.3 million), Fox (2.2 million) and Univision (2.0 million).


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