A CNN program is looking at the possibility of more than a little rejiggering after struggling in the ratings. TheWrap.com reports that the cable news channel is eyeing “radical changes” to “New Day” in an effort to pump up the morning show’s numbers.
The article reports: “The network’s signature morning show is plagued with bad chemistry, including reports of bickering between its hosts Chris Cuomo, Kate Bolduan and Michaela Pereira. The show is also stuck in the perennial No. 2 morning ratings spot among cable news networks.”
The report adds: “What was supposed to be Jeff Zucker‘s reiteration of his exceptionally successful 90s-era ‘Today,’ hosted by Katie Couric and Matt Lauer, has instead become a challenge for CNN and the network’s president.”
The show has averaged 97,000 viewers in the key news demo of viewers 25-54 in the current quarter, far below “Fox and Friends,” which is pulling in 233,000 viewers in the demo, the piece reports.
To turn around the show, the network is testing several anchor combinations with and without Cuomo, the report adds.
The article quotes an inside source saying: “They have tried Chris Cuomo with every available woman. And they keep trying ‘New Day’ combinations that use none of the three anchors.”
The show has been built around Cuomo, who was formerly on ABC’s “Good Morning America” and “20/20,” the report notes.
“Internally, the staff has become angered by the testing since it revolves around Cuomo and they believe Pereira is the only part of the morning trio that works,” the article adds.
The inside source is quoted saying: “The only success story on that show is Michaela Pereira, who came from a big morning job in L.A., but they keep shoving her to the 11 a.m. time slot. Chris is insecure about her, because she is a natural on mornings. It’s her career talent … so they push her aside so he looks bigger.”
The report adds: “Testing is being done in other areas of the channel as well. Alisyn Camerota, a former Fox News anchor who was hired in July, has also been tested with other co-anchors. Though CNN said at the time of her hire that Camerota will contribute across CNN until her permanent role is announced, media reporters have speculated that Camerota was hired to join ‘New Day.’ Instead, she has been co-anchoring nights at 10 p.m. with Jake Tapper and now Don Lemon.”