A popular Fox comedy series has landed a syndication deal involving two cable channels. In a scoop for Deadline.com, our good friend Nellie Andreeva writes: “TBS and MTV will share the basic cable syndication rights to Fox comedy ‘New Girl’ in a five-year deal with Twentieth Television. The comedy, starring Zooey Deschanel, will make its cable debut in fall 2015 and will air on TBS and MTV weekdays for the following five years.”
The story adds: “The ratings strength in Live+7 viewing, the currency used by buyers, ‘shows you the size and substance of a brand,’ according to Steve MacDonald, EVP of cable sales for Twentieth Television.
MacDonald added, “We had a situation in which two totally different networks lined up incredibly well with very little duplication.” MTV targets the 12-34 demo, and TBS hits the 18-34 and 18-49 demos.