Hallmark Channel has rolled out plans to launch a new football league. The Los Angeles Times reports that the cable channel is making arrangements for Kitten Bowl II as counterprogramming to the Super Bowl, and during the runup Hallmark will run something called the Feline Football League.
The league will build on the success last January of the first Kitten Bowl, which was an answer to Animal Planet’s Puppy Bowl.
“The first Kitten Bowl was hosted by Beth Stern and saw the furry sports stars leaping, pouncing, snuggling and cleaning around a miniature football field,” the story reports. “We saw such sports stars as Mr. Whiskers, Crazy Legs (an all-pro out of ‘Neuter Dame’), Midnight and Hairy Rice strut their stuff to glory. Final score saw the North Shore Bengals top the Cedar Cove Cougars 24-20.”
The new league will expand on the Kitten Bowl concept with a draft, an unknown number of teams and an online presence. “Beginning in November, animal-based-sports junkies will be able to follow along with the league’s latest games through Hallmark Channel’s website and social media as the teams march on toward Su-Purr Bowl Sunday on Feb. 1,” the story reports.