AMC is committing to another season of a drama series even though it hasn’t caught fire in the ratings. EW.com’s Inside TV reports that that cable channel made the unexpected move, resisting the temptation to hit the ESC button on its modestly rated freshman 1980s computer series “Halt and Catch Fire.”
The drama has drawn an average of 1.3 million viewers for its first 10 episodes, including 7 days of DVR playback. The network believes the show has room to grow, the story notes. Its renewal may have also been boosted by its ranking with upscale audiences, as it placed third in wealthy viewers, behind “Mad Men” on AMC and “The Good Wife” on CBS.
“This is a show about invention, experimentation, and the inherent risks in trying to break new ground — themes that really resonate with us as a network and attracted a passionate audience,” said AMC President Charlie Collier. “We have a history of demonstrating patience through the early seasons of new shows, betting on talent and building audience over time.”
“Halt” will return in summer 2015 for a 10-episode second season.