Netflix has signed a direct interconnection deal with Time Warner Cable, marking the fourth deal between one of the big Internet service providers and the streaming service, reports GigaOM.
“Presumably, this agreement should improve the Netflix viewing experience of Time Warner Cable’s broadband subscribers who also like to tune into Netflix fare,” the story notes.
The deal, secured in June, is being implemented this month, the story notes. Netflix has also signed deals with Comcast, Verizon and AT&T, after fighting with the Internet providers directly over streaming speeds, the piece adds.
“That fighting unfortunately left consumers caught in the middle between Netflix and ISPs as the quality of their video streams suffered and both Netflix and ISPs blamed each other,” the article reports. “While Netflix has signed these paid peering agreements with ISPs, it is still arguing before the FCC and in the court of public opinion that these agreements violate the spirit of network neutrality.”