Numbers Are Way Down for Preseason NFL Opener

Aug 4, 2014  •  Post A Comment

Preliminary viewership numbers for Sunday’s opening broadcast of NFL preseason football were down significantly from last year’s game, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that NBC’s broadcast of the NFL Hall of Fame Game between the New York Giants and Buffalo Bills delivered a preliminary 2.5 average rating in viewers 18-49, down 26% from the 3.4 delivered by the preseason opener a year ago.

Still, NBC won prime time handily in the 18-49 demo. Leading into football, NBC’s telecast of “WrestleMania 30” delivered a preliminary 1.2 average in 18-49.

The report notes that the numbers are subject to significant adjustments due to the nature of live sports programming.

CBS was paced by “Big Brother” with a 1.9 average in viewers 18-49, down 14% from a week ago. “Unforgettable” had a 1.0 and “Reckless” pulled a 0.6, with both show’s equaling last week’s numbers.

ABC averaged a 0.9 rating in 18-49 for its two-hour “Rising Star,” equaling last week’s series low, while “Wipeout” also had a 0.9, rising 13%. Fox was in repeats.

For prime time overall, NBC’s 2.2 average led the way in the 18-49 demo, followed by CBS (1.1 average), Fox and ABC (both 0.9) and Univision (0.7). NBC led total viewers with 6.7 million, followed by CBS (6.2 million), ABC (3.9 million), Fox (2.0 million) and Univision (1.8 million).

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