Raycom Media today announced the appointment of a new vice president of programming. The company promoted Ken Reiner to the post.
Reiner, a veteran TV executive, is currently corporate director of programmin for the group. He will continue to be based out of the company’s Los Angeles programming offices. He will begin his new job Sept. 1.
“Ken will oversee programming content, development strategies, syndication acquisitions, scheduling and budgeting for the media group, which includes a diverse mix of ABC, CBS, NBC, FOX, CW, MNT and IND stations as well as the BOUNCE TV Network with a core base in the Southeast and Midwest Regions of the U.S.,” the company said in its announcement. Reiner will report to Susana Schuler, senior vice president of content, marketing & programming.
Said Schuler: “We are thrilled to have within our ranks already such a proven leader and executive to take Raycom’s local and national programming efforts in new directions while continuing our strong partnership in the syndication community for launching and carrying winning shows on all platforms,”
The company added in its announcement: “Ken is a seasoned program executive overseeing content acquisitions and development for multiple media companies over the past 22+ years, including Tribune Broadcasting and Newport Television.”
Paul McTear, president and CEO of Raycom Media, said: “Ken was a natural choice for this position given his extensive background in programming and local station background. We have already seen a smooth transition after a successful 15 years with Mary Carole McDonnell leading Raycom programming efforts. Ken is already active with the syndication community and that will only grow as he takes over as vice president running our office in L.A.”