Robin Williams’ Death Fuels Ratings Surge for TV Newsmags

Aug 26, 2014  •  Post A Comment

The death of comedian and actor Robin Williams, who committed suicide Aug. 11, drove viewers to syndicated TV newsmagazines, where coverage of Williams’ life and death was extensive.

“CBS Television Distribution’s magazine leader ‘Entertainment Tonight’ ballooned 21% for the week to a 3.5 live plus same day household ratings average, that show’s strongest rating since March,” B&C reports. “CTD’s ‘Inside Edition’ added 7% to a 2.9. Warner Bros.’ ‘TMZ,’ which often breaks major entertainment news on its Web site, ironically had the smallest gain of the top six, moving up 6% to a 1.8.”

The report adds: “NBCUniversal’s ‘Access Hollywood’ surged 14% to a 1.6, that show’s highest rating in 12 weeks. Warner Bros.’ ‘Extra’ improved 25%, the biggest leap of any top-tier magazine, to a 1.5, that show’s best performance since the week of June 9. ‘Extra’ also climbed 15% from last year at this time, the most of any magazine. CTD’s ‘The Insider’ scored its largest rating in seven weeks, a 1.3, up 18% from the prior session.”

Also up was MGM’s “RightThisMinute,” which improved 10% to a 1.1. “Dish Nation,” from Twentieth, rebounded from its season low, rising 11% to a 1.0 — the same number it has delivered 14 times in the past 15 weeks, the report notes.

“Trifecta’s ‘OK! TV’ climbed 33% from a 0.3 to 0.4, while its out-of-production ‘America Now’ remained at a 0.3 for the 13th consecutive week,” the report adds.


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