A major TV station group has launched an original programming division to develop entertainment and business-to-consumer content. B&C reports that Sinclair Broadcast Group launched Sinclair Original Programming.
“Arthur Hasson will be chief operating officer and leader of the division, reporting to David Smith, president and CEO of Sinclair. Hasson will continue as general manager of Sinclair’s stations in Harrisburg,” B&C reports. “Initially, shows will be developed for the growing broadcaster’s MyNetworkTV and CW affiliates and will air in prime-time and afternoon time periods on the weekend. The business-to-consumer content includes infomercials.”
Sinclair closed its acquisition of Allbritton this summer, and has announced a number of smaller acquisitions related to the Media General-LIN merger, the report notes. Including the pending transastions, Sinclair’s stations reach 38.2% of domestic TV households, B&C adds.
Said Smith: “Combining content ownership with our premier distribution spectrum of over-the-air television and related digital/web platforms is one of the last key components in securing the value of our platform. Controlling our content and its development not only reduces our dependency on others, providing a hedge against network disruptions, but allows us greater economic upside potential.”
B&C notes: “Sinclair’s original programming includes station-level news, Ring of Honor Wrestling and the recently launched American Sports Network.”