‘The Talk’ vs. ‘The View’: Has the Tide Turned in the Ratings?

Aug 8, 2014  •  Post A Comment

ABC’s “The View” has enjoyed a dominant position in its daytime talk segment for some time, but is that situation changing? The latest ratings results, in which CBS’s “The Talk” got the best of its ABC rival for the second time in four weeks, indicate that the tide may be turning.

“ABC’s daytime yakfest ‘The View’ isn’t just undergoing an internal shakeup — it’s also losing ground in its ratings race with CBS competitor ‘The Talk,'” TheWrap.com reports. “For the week ending Aug. 1, ‘The Talk’ beat out ‘The View’ in the key women 25-54 and women 18-49 demographics, marking the second time in four weeks that traditional daytime talk victor ‘The View’ has been bested by the CBS show.”

The report adds: “For the week, ‘The Talk’ averaged a 1.1 rating/07 share — a 10 percent climb from last week — among women 25-54, besting the 1.0/07 rating that ‘The View’ averaged for the week. Among women 18-49, ‘The Talk’ also emerged on top, climbing 14 percent over the previous week for a 0.8/05 rating, versus a 0.7/5 for ‘The View.’”

It wasn’t that long ago — the week of July 11 — when “The Talk” reached a significant milestone by beating “The View” in both metrics for the first time in history.

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