Upfront Ad Commitments Fall for the First Time Since Recession — With One Broadcast Net Bucking the Trend

Aug 5, 2014  •  Post A Comment

Overall upfront advertising sales for broadcast and cable networks collectively declined for the first time since the 2009-10 season, when the TV industry was hit by the recession, according to The Hollywood Reporter.

NBC was the only broadcast network to see a boost from the 2013-14 season, the story notes. Across the networks, prime-time commitments slipped 6.2% to $18.13 billion, the piece reports, citing Media Dynamics.

“Broadcast fared the worst, down 7.7 percent, while cable fell 4.7 percent,” the story reports. “For cable, that marks the first drop after a four-year growth spurt. Still, CPMs (cost per thousand viewers) are increasing — as much as 8 percent for NBC, which was No. 1 last season in the 18-to-49 demo and has the Super Bowl in 2015. NBC is the only network to not post a loss this selling season, booking $2.52 billion in commitments — a 12 percent jump from the prior year.”

One Comment

  1. NBC is smart enough to realize how important it is for the viewing audience to be able to access their signal easily, free of charge. The network can even be seen in most cities with rabbit ears in digital HD quality.

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