Broadcasters including CBS and Fox are making more shows available through on-demand services as they seek to wean viewers away from digital video recorders and their ad-skipping technology, reports Bloomberg.
“More ads mean more revenue for the TV industry. Comcast Corp. (CMCSA), owner of NBC and the largest U.S. pay-TV service, is offering the 100 most popular shows on demand in the new TV season that’s just begun,” the story notes.
The article adds: “As many as a third of viewers today watch shows after their original air date, and each one who hits the fast-forward button on the TiVo player represents a loss for the TV industry, which generates about $70 billion in annual ad sales. Video-on-demand libraries, which free consumers from the task of setting up recordings in advance, are available in about 60 percent of households, according to Nielsen.”