Media Life

Fall’s First New Show Wilts in the Ratings Over a Span of Two Hours

Sep 9, 2014  •  Post A Comment

The first new series of the fall broadcast season has made its debut — and has already experienced a plunge in the ratings, Media Life Magazine reports.

The show is Fox’s high-profile reality show “Utopia,” about building a new civilization.

“The Fox show got a big lead-in from the NFL at 8 p.m. and posted a solid number in its first half-hour. But against strong competition from NBC’s ‘Sunday Night Football,’ ‘Utopia’ quickly slid,” the story reports.

For its two-hour run from 8-10 p.m. the show averaged a 1.9 rating in the key demo of adults 18-49.

“It bowed with a 2.6 at 8 p.m. but slid to a 1.8 in its second half-hour, once ‘SNF’ had kicked off. It posted a 1.7 in its third half-hour and ended with a 1.6, down 38 percent from its first half-hour’s rating,” the story reports. “Fox did note that the show has drawn an audience online, with a live feed of the ‘Utopia’ game generating 1 million streams in its first four days of availability.”

The first hour of “Utopia” also had to go head-to-head with CBS’s “Big Brother,” which was up 15% from a week ago with a 2.3 average.

With its first “Sunday Night Football” broadcast of the NFL season, NBC coasted to a big win, averaging a 6.7 for prime time, based on Nielsen overnights.



  1. i watched the whole two hours of the show and i thought that it was awesome. from the beginning there were twists and drama. i loved it and i can’t wait to watch it again to see what happens next.

  2. Sorry there are way to many of these types of shows why wouldn’t it fail?

  3. Why would anyone bother investing time in new shows when the last 3-4 yrs have proven that they are NEVER given a real chance to succeed before being axed. They are on against a no-win show or sports, they are given no time for people to even find them to begin watching them and they are not given enough time for people to get interested. Besides most networks take the easy way and make “reality tv” crap and I’m not talking about real talent competitions but whatever happened to some just good tv shows, both comedy and drama?

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