The first new series of the fall broadcast season has made its debut — and has already experienced a plunge in the ratings, Media Life Magazine reports.
The show is Fox’s high-profile reality show “Utopia,” about building a new civilization.
“The Fox show got a big lead-in from the NFL at 8 p.m. and posted a solid number in its first half-hour. But against strong competition from NBC’s ‘Sunday Night Football,’ ‘Utopia’ quickly slid,” the story reports.
For its two-hour run from 8-10 p.m. the show averaged a 1.9 rating in the key demo of adults 18-49.
“It bowed with a 2.6 at 8 p.m. but slid to a 1.8 in its second half-hour, once ‘SNF’ had kicked off. It posted a 1.7 in its third half-hour and ended with a 1.6, down 38 percent from its first half-hour’s rating,” the story reports. “Fox did note that the show has drawn an audience online, with a live feed of the ‘Utopia’ game generating 1 million streams in its first four days of availability.”
The first hour of “Utopia” also had to go head-to-head with CBS’s “Big Brother,” which was up 15% from a week ago with a 2.3 average.
With its first “Sunday Night Football” broadcast of the NFL season, NBC coasted to a big win, averaging a 6.7 for prime time, based on Nielsen overnights.