Fox Television Group Co-Chairman and Co-Chief Executive Dana Walden told TheWrap.com that the network will “have patience” with the network’s high-profile reality show “Utopia,” after Tuesday’s time-slot premiere tied for the lowest fall series premiere on the top four broadcast networks.
The $50 million show unofficially launched Sunday, although the network is treating that broadcast as a preview, the story notes. Tuesday’s official premiere scored a 0.9 rating, matching the debut of “School Pride” on NBC on Oct. 15, 2010. The number was down 55% from Sunday’s average.
“Numbers like that would usually lead to certain cancellation,” the story notes.
Walden said the network likes the show and its ambition.
“It’s a show that feels familiar but had a great unconventional twist. There’s an aspirational feel to it. But we launched it really early, maybe before viewers were ready for a new fall show,” she said. “No one thought we were going to launch a huge ratings juggernaut, but with patience it will grow — and we’re going to have patience.”