ABC is catering a popular app to multitaskers. Bloomberg reports that the network is adding features to its Watch ABC app that are meant to appeal to the increasing numbers of people who multitask while watching TV shows.
“Features introduced this week with the new TV season let mobile-phone or tablet users post messages or read comments on Twitter.com and Facebook.com, while watching a show on the same screen, according to Disney. Viewers can quickly post pre-edited clips from a show on social media with a tool called FastShare,” the story reports.
The app has been around for four years and has been downloaded more than 19 million times. It’s a way for Disney’s ABC to sell more ad time, and it attracts a younger viewer, as the app’s average user age is 38, compared with 53 for the network, the piece notes.
While some content is free on the app, it also requires people to pay to access all the programming, the article reports.