NBC’s “Sunday Night Football” was the main event in last night’s prime-time ratings, and the clash between the San Francisco 49ers and Chicago Bears delivered. The Hollywood Reporter’s Live Feed reports that the game averaged a 14.0 household rating and 23 share in Nielsen’s 56 metered markets, easily outdistancing everything else on broadcast.
“That’s down a shade from last week’s comparable preliminary numbers, but up a tick from game two of last season — despite the handsome lead the 49ers had going into the second half,” the story reports, adding: “Football was also a boon to CBS, with overage driving prime time’s showings of ‘Big Brother’ and the two-hour ‘Unforgettable’ finale. (Adjusted numbers for those episodes will be available later, along with the finals for football.)”
Meanwhile, ABC’s coverage of the Miss America pageant was down from last year’s event, delivering a 1.5 average in the key demo of adults 18-49, off a half-point from last year, with 6.7 million total viewers. NBC’s “Sunday Night Football” had a preliminary 7.6 average in 18-49.