Netflix has made what is thought to be the first subscription video-on-demand deal struck for a broadcast series before its premiere, landing exclusive rights to the Fox drama “Gotham,” reports Deadline.com’s Nellie Andreeva.
The deal with Warner Bros. Worldwide Television Distribution allows Netflix to become the exclusive SVOD home for the Batman prequel in the U.S. and in each country where Netflix operates and where it plans to expand, the story notes. After each season finishes its run on Fox, it will become available to Netflix customers.
“In the U.S. that is expected to be in September 2015, coinciding with the potential Season 2 premiere. No one is discussing figures, but I hear the deal is worth about $1.75 million an episode,” Andreeva writes.
She notes: “The unprecedented deal was put in motion shortly after the ‘Gotham’ pilot had a great reception at the L.A. international screenings in May.”
The report adds: “I hear Netflix approached WBWTD about a pact that would cover multiple territories. That was a very tricky proposition as WBWTD has different agreements in each country, with the terms of the output deals, including holdback rights against SVOD releases, varying from territory to territory. After laying the groundwork country by country, the two sides have been able to clear the show in all Netflix markets around the world.”
The drama, which will debut Sept. 22 on Fox, is set in Gotham City when a young detective named James Gordon meets the recently orphaned Bruce Wayne.